In Stockholm, Exploring New Frontiers in E-Commerce
sourab26 Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and…
e-commerce
The Shein Challenger That’s Winning Over Gen Z
Ultra-fast-fashion e-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar. Source…
Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce
As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of…
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of…
Inside Farfetch’s Strategy for a New Era of Luxury Experience
The luxury e-commerce sector has endured a reckoning over the last few years. Once defined by aggressive expansion and a “growth at all costs” mindset following the pandemic e-commerce boom,…
Prestige Fragrance’s Online Shopping Problem
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up…
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
Most beauty brands that sign an A-list celebrity as a brand ambassador tend to focus on photo shoots and social media mentions. But the team at skincare line Anua, which…
The Business of Beauty and Front Row Convene Beauty Leaders in New York
Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a…
Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
On May 19, senior leaders from Victoria Beckham Beauty, Proenza Schouler, David Yurman,, Amazon Fashion, Steve Madden and Calvin Klein, among others, gathered at Nine Orchard for an intimate cocktail…
10 Problems AI Can Help Fashion Solve
Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the…