Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce
sourab26 NEW YORK — On Tuesday, senior leaders from across fashion, beauty and retail gathered at The Mark Hotel on Manhattan’s Upper East Side for a knowledge breakfast on how AI…
e-commerce
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
Wholesale relationships that once offered a clear path to visibility for emerging designers now come with margin compression that many small brands cannot absorb. Direct-to-consumer has democratised access to the…
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand. Source link
Forging an Edge in Fashion and Sports E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed…
How to Win in India
At the second annual BEAUTY&YOU India Awards, created by The Estée Lauder Companies’ New Incubation Ventures in partnership with Nykaa, nine brands and creatives representing the future of Indian beauty,…
The Cost of Being Shein
The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama. Source link
The Debrief | Why Are So Many Brands Faking Scandals?
The beauty industry is contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat…
Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis
Hundreds of people queued for hours in New York City in October to get their hands on discounted luxury clothing and accessories. But the frenzy wasn’t for designer gear from…
Playbook | Beauty Retail in the Age of Connected Commerce
As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey.…
Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination
As growth in the $441 billion global beauty industry shows signs of cooling, beauty e-commerce continues its steady ascent. While a quarter of global beauty sales occurred online in 2024,…