The State of Fashion 2026: When the Rules Change
sourab26 As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust…
e-commerce
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value. Source link
How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay…
What France’s Anti-Fast Fashion Law Means for Shein
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…
How a Veteran Beauty Founder Plans to Win Gen Z
In a way, the Gen-Z skincare brand Beecee looks like something you’ve seen before. Its social media feed brings to mind a girl-power romantic comedy from the 2000s. Long-haired, healthy-looking…
The New Rules of Beauty Brand Loyalty
Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an…
How Amazon Beauty Is Redefining Discovery
At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine. Source…
French Parliament Passes Fast-Fashion Law to Curb Shein and Temu
The new legislation mandates per-product fines for ultra-fast-fashion companies and bans advertising, including influencer promotion. Source link
EU Introduces €3 Customs Charge on Small Parcels to Curb Cheap Chinese Imports
Low-value parcels have more than quadrupled from 2022 to 2025, with competition from online platforms like Shein and Temu damaging European retailers. Source link
How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
Digital e-commerce is expanding and undergoing a major technological transformation, with annual growth projected at 6-11 percent in Europe and 7 percent in the US between 2022 and 2030, according…