Perfecting the Art of Pre-Marketing
sourab26 Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop…
influencers
Alessandro Michele, Michelle Yeoh, Francesca Bellettini, Zac Posen and Angel Reese Are Our BoF 500 Cover Stars
On Friday September 27, The BoF 500 Class of 2024 will be unveiled. To mark the occasion, The Business of Fashion sat down with five members of our global community…
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue. Source link
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success…
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the ‘clout Olympics,’ Rhode’s off-site festival had the most impact, according to data analysis. Source link