Deepica Mutyala’s Live Tinted Appoints New CEO
sourab26 Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label. Source link
influencers
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of…
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
Few content creators have found global, overnight success like Elias Medini, better known as Lyas. The Paris-based fashion commentator and Please sign in to ensure you can read our agenda-setting…
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible…
How Biohacking Became the New Anti-Ageing
Luxury facialist Pietro Simone is responsible for the skincare routines of A-list clients like Gwyneth Paltrow, Emma Roberts and Neil Patrick Harris. But his own beauty routine goes far beyond…
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries…
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.…
You May Monetise the Bride
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in. Source link
The Influencers That Make Men Shop for Beauty
Throughout human history, the most influential voices in men’s beauty — the ones that help shape and shift the billion-dollar male grooming market — have been wives, girlfriends and mothers…
Inside Susan Yara’s Second Act
Susan Yara built her following as an original YouTube skinfluencer, posting deep dives into vitamin C and retinol even before she started her clinically branded skincare label Naturium. This is…