TikTok’s New US Algorithm
sourab26 The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design. Source…
artificial-intelligence
Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’ Source link
Textile Recyclers Are Back From the Brink. Now They Just Need Customers.
With the EU’s textile waste legislation in motion, the commercialisation of multiple innovative chemical recyclers and convening platforms facilitating collaborative solutions, textile recycling in Europe is in a new era.…
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights. Source link
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend. Source link
Work in Marketing? AI Just Rewrote Your Job Spec
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, each month. Subscribe Newsletter preferences…
Marketing’s AI Era | Why Some AI Ads Flourish and Others Fail
Luxury brands experimenting with artificial intelligence in advertising frame the technology as a creative bonanza that allows them to imagine worlds that couldn’t be staged, shot or produced by human…
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study…
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Fashion and beauty marketing are getting an AI makeover. The technology isn’t just being used for buzzy (and controversial) campaigns. It’s transforming every step of the marketing funnel, from improving…