Who Is Using AI Assistants for Luxury Shopping?
sourab26 Even for a category as high-touch and emotionally resonant as luxury, AI is reshaping how customers shop. As a result, luxury behaviour is becoming more fluid, more fragmented and harder…
artificial-intelligence
The State of Fashion 2026: When the Rules Change
As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust…
How to Get Hired in the Age of AI
As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential. Source link
Executive Memo | How to Redesign Your Organisation for AI
Artificial intelligence presents the most complex organisational challenge fashion companies have faced in decades. Unlike previous business priorities that largely resulted in the creation of new functions or leadership roles…
How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
Digital e-commerce is expanding and undergoing a major technological transformation, with annual growth projected at 6-11 percent in Europe and 7 percent in the US between 2022 and 2030, according…
Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce
As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of…
L’Oréal Scents World’s First AI Art Museum
The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’ Source link
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency,…
‘GEO’ Is Beauty’s New ‘SEO’
As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.…
Estée Lauder Companies’ CEO Says Fragrance Is Key to its Turnaround
While the US beauty conglomerate unveils its first fragrance-focussed innovation centre in Paris, executives including CEO Stéphane de La Faverie outlined new opportunities for its luxury and prestige perfume portfolio,…