Can Fashion Move Beyond Vanity Metrics?
sourab26 When Gucci dropped its Primavera campaign, which showed a series of AI-generated scenes — a Milanese grandmother in a restaurant, a young couple sitting on the hood of a car…
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Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights. Source link
The Impact of War on Fashion’s Supply Chain
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…