The State of Fashion 2026: When the Rules Change
sourab26 As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust…
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Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value. Source link
Luxury Clients Want Meaning More Than Status
As luxury’s reset makes desirability harder to build, emotional connection is emerging as the clearest place to start. In both the US and China, it ranks as the top driver…
How Creative Promotions Are Reshaping Customer Engagement
Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key…
The State of Fashion: Luxury
Over the past five years, the luxury industry experienced a period of exceptional value creation. Between 2019 and 2023, unprecedented demand for personal luxury goods — fashion, handbags, watches and…
Why Fashion Is Falling Behind on Its Climate Targets
At the start of the decade, many of fashion’s largest companies, under public pressure, pledged to halve or significantly reduce their supply chain emissions by 2030. Please sign in to…
The State of Fashion: Luxury
Over the past five years, the luxury industry experienced a period of exceptional value creation. Between 2019 and 2023, unprecedented demand for personal luxury goods — fashion, handbags, watches and…
Executive Memo | How to Redesign Your Organisation for AI
Artificial intelligence presents the most complex organisational challenge fashion companies have faced in decades. Unlike previous business priorities that largely resulted in the creation of new functions or leadership roles…
Why Traceability Is Becoming a Business Requirement for Fashion Brands
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…
Opinion: Beauty Inflation Is Hair Care’s Opportunity
The beauty industry is experiencing a new wave of demand for affordable treats, from mini-sized cosmetics to cheaper body mists, and salon-grade hair treatments used at home are emerging as…