For decades, luxury exclusivity was largely built on scarcity and owning what others could not access. But always-on marketing, increased supply and fast-moving trends have reshaped the sector. Please sign…
Even for a category as high-touch and emotionally resonant as luxury, AI is reshaping how customers shop. As a result, luxury behaviour is becoming more fluid, more fragmented and harder…
Resale is often perceived as the domain of budget-conscious shoppers, but new research reveals that higher-spending luxury clients are the most engaged secondhand shoppers. Please sign in to ensure you…
As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust…
The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu. Source link
Although overseas sales of Chinese beauty brands are roughly half those of South Korea, the gap is narrowing, thanks to C-beauty’s popularity in Southeast Asia, writes Juliana Liu. Source link
As luxury’s reset makes desirability harder to build, emotional connection is emerging as the clearest place to start. In both the US and China, it ranks as the top driver…
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…
When Ye Shouzeng and Shawna Tao launched ICICLE in Shanghai in 1997, the couple’s decision to focus on a quiet luxury aesthetic rendered in natural materials wasn’t an obvious one.…
In the space of just a few seasons — since 41-year-old design whiz Matthieu Blazy staged his debut show at Paris’ Grand Palais in October 2025 — luxury stalwart Chanel…
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