As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for. Source link
In a joint venture with French hotelier Accor, LVMH launched its first yacht luxury experience under its luxury travel brand Orient Express. Source link
The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday. Source link
Few content creators have found global, overnight success like Elias Medini, better known as Lyas. The Paris-based fashion commentator and Please sign in to ensure you can read our agenda-setting…
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption. Source link
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries…
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.…
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, each month. Subscribe Newsletter preferences…
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