Can Gap Keep Up Its Hot Streak?
sourab26 Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights. Source link
branding
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert…
American Eagle Rallies Again After Launching Second Sydney Sweeney Campaign
A second denim campaign with actress Sydney Sweeney drove a nearly 6 percent rise in the brand’s share price. Source link
Exclusive: Shein Wants Brands to Use Its Supply Chain. Should They?
When Seb Mills, a veteran of the activewear industry, bought British womenswear brand Dancing Leopard out of administration in January 2025, he expected the turnaround to take time. Please sign…
What Will Be the Next Aesop?
More than just their signature bespoke eyeglasses, London-based Cubitts sells a vibe. Their rimless titanium specs are inspired by artist Constantin Brancusi’s sculpture “Bird in Space”, and lens cleaning cloths…
How to Bring Back a Beloved Watchmaker: The Resurrection of Universal Genève
Breitling CEO Georges Kern wanted to add more to his company’s offering to satisfy its private equity ownership. So he dug into history to find one of the watch collecting…
Does Prestige Skincare Still Matter?
This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone. Source link
The Game of ‘Selling’ Sustainability
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…
Maison Margela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new ‘haute perfumery’ collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs’. Source link
Exclusive: H&M Says Sustainability Is Good for Business. Can It Get Shoppers to Care?
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…