With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material’s…
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect…
There’s something about a Pilates outfit that can make you feel instantly put together – even if you’re running on dry shampoo and cold coffee 🤣 Today we’re sharing what…
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand. Source link
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026? Source…
The sports company, which also owns Arc’teryx, raised its full-year guidance as its first-quarter results beat estimates, buoyed by demand for Salomon shoes. Source link
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin. Source link
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label. Source link
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in…
The Swiss sportswear brand’s co-founders, Caspar Coppetti and David Allemann, will take over as co-chief executives in May as On looks to maintain its fast growth. Source link
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